February 2014



Playboy bounces back into London

New club opens


Saturday 4th June saw the Bunnies make a long-awaited return to the UK, with the opening of a new Playboy Club in London. To mark the occasion, London Clubs International and Playboy Enterprises Inc will be hosting an exclusive Gala Opening Event with top A-list celebrities, sports people and London's Elite in attendance.

Creatively designed to incorporate influences from the original Playboy Club that opened in 1966, the new venue will integrate gaming with contemporary nightlife in a venue that combines the sexy and sophisticated feel of Playboy with the international allure of London.

The 17,000sq ft property spread over two floors has been designed by acclaimed London-based Architect Jestico + Whiles. The new gaming and entertainment venue will feature a restaurant, cocktail bar, members lounge, table games and high-limit salon prive gaming rooms.

The existing building in Mayfair will be totally transformed with a new facade treatment and interiors. Screens are used throughout to conceal and reveal areas of the club to maintain a sense of mystery and exclusivity and a continuous semi-sheer curtain runs around the inside of the building's glazed facade.

"When we first opened the Playboy Club in London it was one of my favourite times for the brand," said Hugh Hefner, Playboy founder, Editor-in-Chief and Chief Creative Officer. "With Playboy now more than ever, I look forward to our return to London and again sharing the notions that are celebrated in the magazine, the concept of good food and drink, pretty girls, and exciting entertainment."

The most attractive feature of Playboy Club London will undoubtedly be the return of the Playboy Bunnies to Europe. The beautiful Playboy Bunny hostesses, croupiers and cocktail servers have a worldwide and well deserved, reputation for their style and graciousness.

The original Playboy Club London opened in 1966 at 45 Park Lane. At that time, the club attracted some of the most influential clientele in London including Sean Connery, Michael Caine, Joan Collins, George Best, Jack Nicholson, John Cleese, Roger Moore and Muhammed Ali. The new exclusive club will again cater to some of the biggest names in entertainment, sports and business.

Mr Hefner opened the first Playboy Club in Chicago in 1960 and the venues quickly became the embodiment of urban sophistication around the world. There were more than 30 Playboy Clubs at the height of its success, which left a lasting impression representing quality, style and contemporary refinement.

As the Company continues to expand the global presence of the brand through multifaceted entertainment venues, Playboy London will join Playboy CLub Las Vegas at the Palms Casino Resort, as well as future Playboy venues planned in Cancun, Macao and South Beach Miami.

London Clubs International Limited is a British gambling Company that was purchased in 2006 by a subsidiary of Caesars Entertainment Inc.

Jestico + Whiles is an award-winning architectural and interior design practice with offices in London and Prague. The practice has grown steadily since the formation of the partnership by Tom Jestico and John Whiles in 1977. In recent years the practice has undergone particularly rapid growth, building on its reputation for design quality and innovative solutions to challenging briefs, whilst diversifying into a range of different sectors. The practice incorporates a specialist studio of experienced hotel designers including architects, interior designers and FFE specifiers. The team has earned a global reputation for excellence in this field, supported by a large number of international awards.

Jestico + Whiles has recently designed three other major new hotels worldwide, which have opened to universal praise, including Andels Lodz, the recipient of the MIPIM special Tribute Prize as well as the European Hotel Design Award 2009, Andels Berlin and the new "ultraluxe" Yas Hotel on Yas Island in Abu Dhabi which spans the new Formula One Grand Prix race track. The Practice is currently working on an additional Starwood Hotel, the 252-bedroom Aloft London ExCeL hotel at the ExCeL exhibition centre in London's docklands.